Now Influencer Marketing Strategy has become a big necessity for every business. Now brands and influencers are also taking advantage of Instagram’s Live feature to engage audiences in the creation of content. In this, Instagram’s IG Live is a feature that all influencers are putting forward. IGTV helps Influencers to stay connected with the audience.
Apart from this, it helps in increasing the trust of the audience and showing interest in the brand. If you are also thinking of running a live campaign for your brand on Instagram with your influencers. If yes then here is a guide in which we will show you how to start an Instagram Live campaign.
What is instagram live?
Instagram Live is a feature that is present in Instagram. Anyone can launch an Instagram Live event. Recently, many influencers are promoting brands with the help of live events. The feature is done with the help of the camera on your device. In this, you can create a comment with the help of a link and pin that created a comment at the top of the Instagram live event feed. Influencers use it to retain the audience. Instagram provides many features to its users which include IGTV, Story, Feed, Photo sharing, Video sharing etc.
What are some advantages of a brand having an Instagram Live event?
Instagram live events have many benefits for your brand. Here are the following benefits of the IGTV feature.
- Creates a sense of emergency for a brand.
- Create content that lasts longer than a single post or view.
- Create half impressions for your brand.
- Extend your reach to the world.
- Create group engaging content.
How to run an IG Live Events campaign?
Here is a complete step by step guide on how you can start your IG Live Events campaign. If you keep all these things in mind then you can run a good campaign which will benefit your Brown a lot. If you are launching your IG Live event without any plan then this can be a big mistake for you.
Set your objectives
Whatever type of marketing campaign you are running for Digital Marketing, it is most important for you to set your goals. For this, before running your live event, you have to decide what you want to achieve immediately after your event. If possible, you should share everything about your goals with your Influencer so that Influence will create content keeping your goal in mind.
Do you want to attract only a new audience, or is it only your target audience, what is the objective of your brand etc. You need to set all these goals.
Make use of insta knowledgeable features Insta has new features such as Tags Hashtags Printers and Links etc. If you use Haystacks for your brand your friend can become popular fast. Apart from this, the use of filters makes your content more attractive, which attracts a large number of viewers to your brand.
Collaborate with your influencer
Your influencer is the most important part of promoting your brand. A right influencer can give a new identity to your brand. So you have to cooperate with your influencer to help him. You have to discuss everything about the brand with influence in which you can talk to him about your goals, what kind of content you want. This builds a good relationship between the invention and you and helps these influencers to make good content.
You can launch your own program.
When you have checked everything and done everything correctly it is time to launch your campaign. Take into account all the things that you have determined before starting your campaign.
Check the results.
This is the very last episode of your campaign. In this, you have to examine how you got the results of the campaign you ran. How the audience reacted to your content, the positive comments the audience gave you and the number of likes. Apart from this, also check how much your sales increased, how much traffic came to your website, and how many people showed interest in your brand. You will get the answer to all these things by checking the result.
So these were some tips to drive your campaign with the help of Instagram Live. Hope you like these things which we have shared in this article.