As the number of green fashion brands is increasing and we start to hear more about sustainable fashion every day, there might be a few things that you will be wondering about. For example, you may want to know how to find the best sustainable fashion brands out there and what you should look out for when browsing through their websites. Although it might not always be easy to tell if a fashion brand is sustainable, there are a few best practices that you can use. Within this guide, you will find a few key steps to identify sustainable fashion brands so that you can make a positive impact on the environment.
Determine What Matters To You
When it comes to sustainable fashion, there are many factors you need to consider. Therefore, it might be helpful to start by identifying what matters to you. For example, you might be looking for sustainable clothes that aim to reduce their impact on the environment. Alternatively, you might want to find fashion pieces that don’t use animal products. Also, it might be important to you that you buy from brands that pay fair wages. As a result, you will be able to focus on finding brands that take these points into consideration.
Look At Their Designs
Next, it’s crucial to take a look at their designs and ensure they match your own style. Ensure that you choose pieces that you can see yourself wearing a few years from now. This is why it’s important to look for brands with great pieces that are designed to last a long time. For example, take a look at the Gucci FW22 womenswear featured by SSENSE. Explore a variety of Gucci women’s clothing and accessories and find out how SSENSE brings sustainability into their practice. This means that you can find the right sustainable fashion clothes for you, which will contribute to driving meaningful changes in the fashion industry.
Consider Their CSR Policies
Finally, you should always look at a company’s corporate policies if you are ever in doubt. Keep in mind that all large fashion brands have some type of corporate social responsibility policies listed on their websites. However, sometimes they may only focus on the good aspects of their campaigns, ignoring other more concerning details. Therefore, you may also want to do extra research to ensure you are familiar with their practices. At times, you may also read that a fashion brand has partnered with local organizations to support the local community, which can be a sign of going above and beyond.
Learn More About Sustainable Fabrics
If you want to find good sustainable fashion brands, it is essential to learn more about what makes clothing sustainable. For example, some of the best fabrics to look out for are recyclable and renewable materials including hemp, linen, organic wool, bamboo, and organic cotton. If there are synthetic fibers involved, it is key to choose upcycled or recycled ones, as they will enable you to reduce waste. Also, instead of looking for simple claims of being sustainable, check out their third-party certificates and verifiable statements.